As Chief Executive Officer of Hultafors Group, Martin has overall responsibility for creating, planning, implementing, and integrating the strategic direction of the company.

Before joining Hultafors Group, Martin worked for the Bosch Group, most recently as CEO for BSH Home Appliances Northern Europe. His earlier roles at BSH include positions in corporate strategy, head of product marketing, head of a product division and member of the global digital business board. Prior to joining BSH, he started his career at the Siemens Group. He has worked in several European countries and the United States.

Martin studied Industrial Engineering with a focus on Corporate Management and Leadership in Karlsruhe, Germany and Sevilla, Spain.

Fredrika is responsible for the Company's strategic financial planning, controlling and accounting. Fredrika is also responsible for Hultafors Groups M&A, IT and Logistics.

Before being appointed Interim CFO in February 2025, Fredrika worked as Investment Director at Investment AB Latour, the investment company that owns Hultafors Group. Prior to that, she worked at PwC in Sweden and Hong Kong, providing financial advisory services related to corporate transactions. Fredrika holds a degree in business and economics from Lund University in Sweden.

As Chief HR Officer and Head of Group Communications, Sustainability and Quality, Cecilia oversees the company’s HR practices, communications, sustainability initiatives, and quality management.

Before joining Hultafors Group, Cecilia worked at the Medtech company Getinge AB, most recently as Vice President of Acute Care Therapies and North America. In her earlier roles, Cecilia led teams responsible for Organizational Development and Sustainability and served as the Global HR Business Partner for Quality. She started her career in the automotive industry, holding different positions in Human Resources at Volvo Car Corporation.

Cecilia studied Human Resources Development and Labour Relations at Lund University in Sweden.

Torbjörn is responsible for the division Hardware Europe of Hultafors Group, with premium brands within multiple selected hardware categories primarily aimed at building and construction sectors. The Hardware Europe portfolio includes Hultafors, W.steps, Scangrip and Telesteps. Torbjörn is also acting President for the Hardware division in North America, which offer products in tools and tools storage under a number of premium brands targeted primarily at the building and construction sector. The Hardware North America portfolio includes the brands: Johnson Level & Tools, CLC Work Gear, Martinez Tool Company, and Kuny's.

Torbjörn was previously CCO of Hultafors group, taking care of key commercial resources such as marketing, business development, e-commerce and digitalization. He was also managing the Hultafors Group Market Operations, including Sales companies in 14 countries, Export and the Logistics operation.

Torbjörn has a background in the IT and industrial sectors, where he has worked in various management roles in companies like Cisco Systems, B&B TOOLS, Statoil Lubricants and Monier Roofing.

Anders is responsible for the division PPE (Personal Protective Equipment) Europe of Hultafors Group, with premium brands that produce equipment that protects users against risks to their health or safety. The PPE Europe portfolio includes Fristads AB, EMMA Safety Footwear, Hellberg Safety, Snickers Workwear, Solid Gear & EripioWear.

Before joining Hultafors Group, Anders was the CEO of Fristads, Kansas and Leijona and he has been with Fristads since 2015. Anders has a broad background from different companies and roles and an in-depth knowledge of our industry.