Hultafors Group management.


Martin Knobloch


As Chief Executive Officer of Hultafors Group, Martin has overall responsibility for creating, planning, implementing, and integrating the strategic direction of the company.

Before joining Hultafors Group, Martin worked for the Bosch Group, most recently as CEO for BSH Home Appliances Northern Europe. His earlier roles at BSH include positions in corporate strategy, head of product marketing, head of a product division and member of the global digital business board. Prior to joining BSH, he started his career at the Siemens Group. He has worked in several European countries and the United States.

Martin studied Industrial Engineering with a focus on Corporate Management and Leadership in Karlsruhe, Germany and Sevilla, Spain.


Jens Eriksson

VP M&A and Business Development

Jens is responsible for driving Hultafors Group’s overall M&A Agenda, the Strategic Planning process and the Project Management office, coordinating the implementation of strategic initiatives.

Before joining Hultafors Group, Jens worked as Director of Business Development for Investment AB Latour, the holding company of Hultafors Group. Prior to that, he worked for the welding and cutting solutions provider ESAB in different roles related to e.g. marketing, pricing, strategic projects etc. Jens’ previous experiences include various roles within management consulting.

Jens has a M. Sc. in Applied Mathematics from Chalmers University of Technology and a B. Sc. in Business Administration from School of Business, Economics and Law at Gothenburg University.


Anna Sand


Head of the corporate function for human resources, sustainability, quality and lean.

In her role, Anna focuses on how to support growth and change through our developing organization, people and teams as well as establishing efficient HR support for managers.

Anna has a broad experience from working with HR in fast growing companies. She has a M.Sc. in Human Resources from the University of Gothenburg.


Torbjörn Eriksson

Chief Commercial Officer, CCO

As CCO, Torbjörn is commercially responsible, which means looking after the central commercial resources such as marketing, business processes, business development, E-commerce and digitalization.

Torbjörn also heads up the Hultafors Group Market Operations, including the Sales companies in 14 countries and the International Sales (Export and International Direct Accounts).

Torbjörn has a background in the IT and industrial sectors, where he has worked in various management roles in companies like Cisco Systems, B&B TOOLS, Statoil Lubricants and Monier Roofing.


Camilla Monefeldt Kirstein

EVP BU Workwear

Camilla has been the Business Unit Director since 2013, and is responsible for the brands Snickers Workwear, EripioWear and Puvab.

Before joining Hultafors Group, Camilla held different management positions at Oriflame Cosmetics AB, SAS Group, K-World and also worked as a management consultant at McKinsey & Company. 

Camilla has a M. Sc. in Industrial Economics from the Norwegian Institute of Technology (NTNU), and a M. Sc. In Operational Research from the London School of Economics and Political Science (LSE).


Mikael Sundström

EVP BU Footwear

Mikael has been Business Unit Director since 2019, and is responsible for our brands Solid Gear, Dunderdon and Toe Guard.

Before joining Hultafors Group, Mikael served as CEO and Chairman of the Board in scale-up companies with focus on international expansion. Mikael has also served in various leadership positions at large-cap companies Ericsson and ASSA ABLOY.

Mikael has a M.Sc. in Industrial Engineering and Management from Chalmers University, Sweden coupled with Business studies at Simon Fraser University, Canada.


Joakim Ohlander

EVP BU Head Protection

Before joining Hultafors Group, Joakim was the co-owner and MD of Hellberg Safety for 8 years.

Prior to that, Joakim has worked internationally within the PPE and medical business in various management roles within the EU, Asia, Africa, Latin and North America.

Joakim has an Engineering degree and a Master degree in Law.


Peter Chatel

EVP North America

Peter is responsible for leading the Hultafors Group in the Americas. His focus is to lead strategies to grow Johnson Level, as well as launch all of the Hultafors Group brands into the US market.

Prior to joining Hultafors Group in late 2018, Peter held commercial and general management leadership positions with Black & Decker, Pentair Tool Group, Walter Meier, and most recently Senco Brands. He completed expat assignments in both Canada and New Zealand.

Peter earned a Bachelor’s Degree in Business Marketing from Michigan State University, and also an MBA from Loyola University of Maryland.

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